Helmets- Personal Choice or Community Standards?

Every now and then something happens to stir up the helmet debate. Images like the one above always look more glamorous and romantic sans helmet.  This year, it’s the changes that are being brought about in terms of what standards are permitted at competition, and what standards no longer qualify.

5 Things Successful Dog Pros Do

What makes the difference between dog businesses that thrive and those that only survive? Here are the top 5 things we teach our clients to do: 1 Actively market If you’re not willing to market your business, you’re running the race with your shoelaces tied together. These days people have lots of dog businesses to choose from; if they don’t know you’re there, they can’t choose you.

Sponsorship- The Good, The Bad and the Ugly Pt 2

Last week we discussed some of the pitfalls and potential in seeking or providing sponsorship. A couple of comments on the facebook page post sharing this article went along the lines of “I hope not too many local businesses read this, or we’ll never get sponsorship for our next show”. I’m not going to apologise for writing that article, because it’s based on the cold hard reality of business. What I will do in this article, and the 3rd part is to demonstrate to you if you are an event organiser or an individual looking for sponsorships that there is…

Creating an Online Presence for Your Club

How to create a DIY online presence for your Club or association for less than $200 a year. Most clubs and associations are run by a committee of volunteers- hardworking, committed believers in what their club stands for. These clubs are run as a not for profit venture, so all the monies raised by events and entry fees are more often than not reinvested straight back into more events for members. The bank balance rarely grows significantly. So what are clubs to do in order to stay in contact with members, promote their events, take bookings and manage inquiries without…