Equestrian Sport has a Marketing Problem

I came across this article on social media this week, and as it’s a topic we’ve discussed here on FourPlusTwo before (“Why is Marketing Equestrian Sports so Damn Hard?”) I wanted to share the link here for you guys as well.

HorseNetwork is a great blog site, and not afraid of asking the harder questions!

They did a great interview with retired media-relations expert Jayne Huddleston to ask what it’ll take for horse sport to break the mainstream media barrier.

If you compete in horse sports, sit on organising committees, a fan or have any sort of interest in where our beloved sports are going, what challenges it is facing and how we might overcome them- you need to read this article.

Read the whole article here.


  • Ed
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