[VIDEO] Dog Park Concept Fly-in

Dog Parks in Australia Australia has one of the highest pet ownership rates in the world with 36% of households owning a dog (Australian Companion Animal Council, 2010). Pets play important roles in our lives. Research shows they can help improve a person’s mental and physical health, reduce the effects of stress, facilitate social interaction and can help build a sense of community. With backyards becoming smaller and a shift to more compact living (i.e. apartment living) there is a need to better plan for our pets (particularly dogs) within cities including: pet friendly local streets, public parks and urban precincts. Dog Parks and…

Equestrian Sport has a Marketing Problem

I came across this article on social media this week, and as it’s a topic we’ve discussed here on FourPlusTwo before (“Why is Marketing Equestrian Sports so Damn Hard?”) I wanted to share the link here for you guys as well. HorseNetwork is a great blog site, and not afraid of asking the harder questions! They did a great interview with retired media-relations expert Jayne Huddleston to ask what it’ll take for horse sport to break the mainstream media barrier.

Sponsorship- The Good, The Bad and the Ugly Pt 3

In Part 1 in this series on sponsorship, we looked at how a business can approach their sponsorship agreements with a more strategic mind. In part 2, I shared tips to help committees and organisers approach those businesses with a no-brainer proposal that will have business owners jumping at the chance to be involved with your event. It’s Part 3, and here we’re going to look at sponsorship from an individual’s point of view.

Sponsorship- The Good, The Bad and the Ugly Pt 2

Last week we discussed some of the pitfalls and potential in seeking or providing sponsorship. A couple of comments on the facebook page post sharing this article went along the lines of “I hope not too many local businesses read this, or we’ll never get sponsorship for our next show”. I’m not going to apologise for writing that article, because it’s based on the cold hard reality of business. What I will do in this article, and the 3rd part is to demonstrate to you if you are an event organiser or an individual looking for sponsorships that there is…

Sponsorship: The Good, The Bad and the Ugly – Pt1

Sponsorship, it’s something that most small businesses will do in one form or another.  Often it’s to “get the name out there”, for “exposure”, to “have my products seen” or to get “celebrity endorsements”. If you are a new business, or in start up phase it can be very easy to jump in head first and sponsor EVERYTHING going- wow! look at all the exposure I’m getting!!  I know, I’ve done it in the past as well.  We all have. But- if you are in those early stages of growing your busienss, or in survival mode where every dollar counts,…

Creating an Online Presence for Your Club

How to create a DIY online presence for your Club or association for less than $200 a year. Most clubs and associations are run by a committee of volunteers- hardworking, committed believers in what their club stands for. These clubs are run as a not for profit venture, so all the monies raised by events and entry fees are more often than not reinvested straight back into more events for members. The bank balance rarely grows significantly. So what are clubs to do in order to stay in contact with members, promote their events, take bookings and manage inquiries without…